Strategy & spirit for the long haul.

Salt, Bread & Roses is where collective purpose meets spiritual grounding.

We help nonprofit leaders, community organizers, and fundraising survivors create strategies that nourish — not deplete — through coaching, campaigns, and collective clarity.

The name Salt, Bread & Roses is born from an old textile union slogan and protest song. Bread & Roses, respectively demand basics for workers. Bread is sustenance. A liveable wage, workable conditions.

Roses demand more. Joy, art, beauty — and time off work to enjoy these intrinsic human rights.

Salt is my addition for the 21st century. It preserves, strengthens, and makes the work last, while bringing out its fullest flavor.

This is your home for sustainable organizing, values-rooted fundraising, and spiritual grounding for the work ahead.

Welcome to Salt, Bread & Roses.

Hi, I’m Veronica.

About Me

I’m a coach, educator, and movement strategist. I help people who care about justice build sustainable practices so they can keep organizing without losing themselves.

After a decade of fundraising, organizing, and nonprofit leadership, I returned to this work with better boundaries, a deeper connection to healing, and a more honest approach to power and care. I knew two things for certain:

  1. The work is sacred.

  2. The way we’re doing it is killing us.

My work blends movement theory, mutual aid, campaign strategy, fundraising support, and holistic peer coaching that centers resourcing (AKA burnout prevention) in service of something bigger:

Community
transformation
that lasts.

Now Enrolling!

Now Enrolling!

Tactics & Transformation

This 6-week online course teaches the building blocks of movement work: how to plan a campaign, fundraise ethically, understand power, and build resilience.

Sundays this Fall | Sliding Scale | Spots Limited

Testimonials

  • "Working with Verionica made me want to show others how possible this work can be."

    Erin LaCerra
    Campaign Organizer
    #25kbyChristmas Campaign

  • "Veronica gets the nonprofit world and the community organizing world. She has a holistic approach to coaching that blends real, tangible resourcing with a deep understanding of burnout."

    Lo Whitaker Escobar
    Nonprofit Survivor
    Policy Researcher
    Teacher

  • "Working with Veronica made me feel so much more secure. Like I know if anything happens to me — my community has my back."

    Valerie Lacerra
    Campaign Leader
    #25kbyChristmas Campaign

  • "I am blown away by the transformative power of mutual aid and community care. Veronica showed me that when I ask for help, my community shows up."

    Melissa Fabello
    Relationship Coach
    Mutual Aid Campaign Recipient

Writing that meets the moment.

Essays, resources, and honest reflections on how to stay human while doing hard, important work.